Social media photography

Social media photography can help in business growth in several ways:

1.Attracting attention: High-quality and visually appealing photographs can grab the attention of potential customers and make them stop scrolling through their social media feeds. This can increase the visibility of your business and help you reach a wider audience.

2.Building brand identity: Consistent and well-curated social media photography can help establish a strong brand identity for your business. This can help customers recognize your brand and differentiate it from competitors.

3.Showcasing products/services: Social media photography can be used to showcase your products or services in an attractive and engaging way. This can help customers understand what you offer and encourage them to make a purchase.

4.Encouraging engagement: Social media photography can encourage engagement from your followers, such as likes, comments, and shares. This can help increase your reach and build a community around your brand.

5.Providing social proof: Sharing photographs of happy customers or positive reviews can provide social proof and build trust with potential customers. This can help increase conversions and drive business growth

Best social media photography strategies for photographers 

I get ten times the engagement on Google+ than any other platform, and I’m on everything.

The added benefit of being on Google+ is that everything you share automatically gets picked up by the world’s largest search engine. That’s not a small thing.

Since I’m a fetish and glamour photographer I seek out other platforms to share more adult work. Tumblr has been good for that purpose. The engagement is good and there’s a large community there.

A Few More Options:

Flickr has terrible engagement for me, but it’s possible that I haven’t put in the time to boost my network. What Flickr does have is 1 Terabyte of free storage space, and that’s pretty awesome.

Pinterest is particularly popular with women. If the target market for your photography is women, you should be there. They don’t like nudity though.

Instagram is blowing up right now. I have two problems with Instagram. One problem is the restriction on adult content (most social networks have that) and the other problem is that they want you to share your work in a square aspect ratio.

I get around that by using an app that places bars around my work making it a square. The app I use is Insta Size. There may be better apps, but that’s the one I use. If you don’t mind cropping your work, then you don’t have to worry about that.

Twitter is the second best site for sharing my photos. I’ve built a massive following there (30K+) and I get a lot of shares. It’s easy to meet people on Twitter too. Almost everyone has time to write 140 characters.

I’m not a fan of Facebook, but if you do family photos or weddings you should probably be on there. It’s going to cost you to get any traction on Facebook if you haven’t already got a following.

Ultimately, the best social networking site for your photography is the one that caters to your needs and your target audience.

If you put in the time and share quality work any of those sites will work well for you.

AI (Artificial Intelligence) technology has been rapidly advancing over the past few decades, and it has become an integral part of various aspects of our lives.

To put it simply, AI works by using algorithms and machine learning to enable machines to simulate human intelligence.

These algorithms can be used to understand various types of data and draw meaningful insights.

For example, AI can be used to identify patterns in large datasets and automate decision-making processes.

It can also be used to create predictive models to improve decision-making accuracy and speed.

With the right algorithms and enough data, AI can be used to identify meaningful relationships and make predictions about the future.

AI has the potential to improve workflow efficiency and allow us to make better decisions with greater accuracy.

In short, AI has become increasingly important in the modern world and its applications are only set to increase in the coming years.

Future of professional photographers through social media photography

It’s easier and cheaper than ever before to take photos and to share them. It’s fantastic that the technical ability to take high-quality photos is now so utterly affordable. This makes photography available to all… and it has also hurt the photography profession to an extent: the proliferation of affordable, accessible cameras (first as compact cameras, now as part of smartphones) has simultaneously opened up and destroyed the bottom end of the ‘professional photographer’ market.

However, not everyone is capable of taking pro-level photographs, especially on a consistent, regular basis.

Watermarking photographs on social media

The way I manage watermarking is that I embed my copyright in the metadata when I import the images into Lightroom. Digital watermarking is a much more effective way of “Marking” your work then a physical inscription on the image itself.

Back in the day, before digital inscription became easily available people were trying in vain to protect their work by placing all sorts of logos, copyright symbols and other markings that made the images unusable if copied from the internet. There are two problems with that method. First, many times the watermark can be photoshopped off by someone who knows what they are doing, Second, the watermark detracts from the image as a whole.

If you are posting on Facebook and other social media sites you will find their copyright protections sketchy at best. I have never done a deep dive into the legality of their policy then I never post anything of great commercial value on social media. If a piece of artwork or a random editorial piece gets lifted I really don’t worry about it. I look at it this way, I need to be on social media otherwise I am closing myself off from most of the market. The value I gain from social media exposure is far greater than the “Shrinkage” I experience. I see it as a cost of doing business. In the long run I make a lot more off of my work then the handful of people who might try to steal it.

Photography changing the era of social media

Photography in the era of social media is an absolute disaster!

It’s like watching a beautiful sunset through a dirty window.

Everyone and their dog now thinks they’re a professional photographer just because they have a smartphone with a fancy filter.

Gone are the days when photography required skill, talent, and an actual camera!

Now we have a bunch of self-proclaimed influencers cluttering our feeds with mediocre snapshots of their sad meals and unimpressive landscapes.

But hey, who needs to actually travel when we can just steal breathtaking, high-resolution images from talented photographers who actually have the audacity to go on all these amazing trips?

So, who needs to improve their photography skills when you can just swipe left and right on your phone, right?

It’s a wonderful world we live in, where everyone is a photographer and nobody actually needs to take a step outside their comfort zone.

Importance of photography for social media

Photography, video, and any type of image are essential to a successful social media page for any type of business. If you think about what engages you the most about social media, your answer is probably that the images and videos capture your attention much more than a text post. If you take a look at Instagram it is all photos, videos, and reels. Facebook again primarily photos and video. Twitter is a little different as many post short updates almost in a play-by-play format with frequent tweets while others post a ton of photos and videos. The age-old adage that a picture is worth 1,000 words couldn’t be more true today.

The difference now is your picture or video is competing against millions of other photos on all of the various social channels. A quality, eye-catching photo and the first few seconds of a video will garner significantly more attention than just any old photo or video. The quality of your content must be high to be relevant and get views. The lighting needs to be right, the colours, the message ultimately needs to be told from the first glimpse or the first couple of seconds of a video. Anyone can create content, but not everyone is successful at creating valuable content people wish to see. Some of this has to do with the size and value of your brand, but anyone can create high-quality, impactful content with all of the technology just from your phone. The bigger question is how can I best make my photography relevant on social media.

Building a brand on social media with photography

Building a brand on social media with photography is an effective way to engage with customers and gain visibility. To do this, you’ll need to craft a strong visual identity, create high-quality content, optimise for search engine results, and use the right tools.

First, determine your visual identity and create a style guide for your photos to ensure consistency in your brand’s images. This includes colours, angles, lighting, and other aspects of your photos. Next, create high-quality content in the form of images, videos, and graphics that are relevant to your brand and shareable on social media. Additionally, optimise your content with keywords and hashtags so that it appears in search engine results.

Finally, using the right tools can help you streamline your social media efforts. Social Bu is an easy-to-use social media scheduling tool that can help you schedule posts, monitor social media performance, and create content. It works with Facebook, Twitter, Instagram, LinkedIn, and Google My Business. With Social Bu, you can manage your social media presence more efficiently and effectively build a brand on social media with photography.

Building a brand on social media with photography requires attention to detail and consistency. By leveraging the right tools, you can save time and energy, and focus on creating quality content that resonates with your target audience. Good luck!

With the capabilities of camera phones steadily increasing, combined with the ability to share images quickly and easily on social media platforms, there’s certainly a lot of saturation in the marketplace when it comes to photography.

The loss of value comes from the consumers, the people doing the viewing, the liking and the upvoting.

With around 52,000,000 images shared daily on Instagram alone, viewers are consumed (overwhelmed) by images ranging from terrible, to amazing, and once-in-a-lifetime.

Try putting selfies into those categories. They fit.

Photography isn’t losing its value, but I think the ability to assess such value is being diluted.

I’m not bitter about it. I enjoy seeing images that everyone takes. Even the terrible. Because they’re not so terrible to those who took the time to capture them.

I’ll go nowhere if I let snobbery and righteousness prevail. You can’t ignore social media and the impact it has on photography in today’s world.

Bring it on.